Overview
Sawiris Foundation for Social Development (SFSD) seeks to hire a qualified social media agency to manage its social media accounts across Facebook, LinkedIn, Instagram, and X. The selected agency will play a critical role in amplifying SFSD’s vision, mission, and impact, fostering audience engagement, and driving strategic communication aligned with SFSD’s 2023-2028 strategy.
About Sawiris Foundation for Social Development (SFSD)
SFSD was founded in 2001 by the Sawiris family, and stands as one of Egypt’s foremost philanthropic foundations. With a commitment to innovative and sustainable solutions, SFSD has consistently worked to address Egypt’s most pressing social, economic, and education challenges. By collaborating with the government, private sector, and civil society, SFSD has positively impacted nearly one million Egyptians through sustainable programs that generate jobs, improve education, provide scholarships, and enhance essential services. With its 2023-2028 strategy, SFSD aims to reduce multidimensional poverty and empower change-agents across Egypt. The foundation also supports Egypt’s cultural and artistic heritage through numerous arts & cultural initiatives, highlighting SFSD’s role in fostering a vibrant artistic and cultural landscape in Egypt.
Objectives of the Assignment
The appointed agency will:
- Develop and execute a comprehensive social media strategy to enhance SFSD’s online presence and engagement.
- Highlight the dynamic nature of the Foundation’s work in collaboration with governments, private sectors, and civil society.
- Edit high-quality, compelling content in Arabic and English, including copywriting, visuals (photos, videos, infographics), and designs.
- Show SFSD in an impactful way that can drive awareness of social issues, inspire action, and demonstrate measurable impact in a credible, professional manner.
- Provide community management, including social media moderation and timely responses to audience inquiries.
- Offer live coverage of events to capture and share key moments in real-time.
- Develop and execute targeted paid social media ad campaigns to amplify the reach of SFSD content, increase audience engagement, and achieve communication goals such as event promotion, program awareness, and audience growth.
- Regularly analyze performance metrics to inform and optimize the strategy.
Scope of Work
Strategy Development
- Craft a tailored social media strategy aligned with SFSD’s vision, mission, and strategic priorities.
- Audit existing social media performance to identify and fill current gaps.
- Establish clear KPIs for engagement, reach, and performance metrics.
- Incorporate paid social media advertising as a core strategy component to ensure wider dissemination of SFSD’s initiatives and content.
- Identify target audiences for campaigns based on demographic, geographic, and interest-based segmentation.
Content Creation
- Develop bilingual (Arabic and English) content tailored to each platform.
- Produce high-quality visuals, including photographs, videos, infographics, and designs, for a varying spectrum of projects in socio-economic, education, and cultural support.
- Curate compelling stories that highlight SFSD’s projects, impact, and events, which can ultimately drive awareness and inspire public action.
- Deliver an average of 15 content items per month, excluding events.
Community Management
- Monitor and respond to messages, comments, and inquiries promptly.
- Foster positive engagement and manage audience feedback.
Event Coverage
- Provide live social media coverage for SFSD events, ensuring timely and engaging updates.
- Capture and share multimedia content from events to maximize visibility.
- Cover an average of 2 events per month in Cairo. Additional costs for travel and accommodation for events outside Cairo will be reimbursed.
Performance Analysis
- Track and report on social media performance metrics monthly.
- Offer insights and recommendations to enhance future strategies.
Qualifications and Requirements
The ideal agency MUST:
- Have demonstrable experience managing social media accounts for organizations in the philanthropy or development sector.
- Possess expertise in bilingual copywriting (Arabic and English) and content creation, including design and multimedia production.
- Showcase a proven track record of successful social media campaigns, with measurable outcomes.
- Be skilled in social media moderation and audience engagement.
- Have the capacity to provide live event coverage, including multimedia support.
- Demonstrate familiarity with social media analytics and performance reporting tools.
Duration of the Contract
The contract will be for one year with a 3-month probation period, subject to renewal based on performance and mutual agreement.
Proposal Submission
Interested agencies should submit a proposal that includes:
- Company profile highlighting relevant experience.
- Portfolio of past work, particularly with clients in the philanthropy or development sector.
- Proposed approach and methodology for managing SFSD’s social media accounts.
- Financial proposal detailing costs for the scope of work. This document must be signed & stamped next to the price. It must also be dated and include the agency address, contacts, and commercial register number.
- References from previous clients.
Selection Criteria
Proposals will be evaluated based on:
- Relevant experience and track record.
- Creativity and quality of proposed strategy and content.
- Financial competitiveness and value for money.
- Client references and testimonials.
Submission Deadline
Proposals must be submitted by [Feb 8th, 2025] to [media@sawirisfoundation.org]. If you have inquiries, please send them to the same email address.