Advertising Campaign for the Launch of Sawiris Cultural Award – Edition 22

Background

Sawiris Foundation for Social Development (SFSD) is one of the first donor foundations in Egypt. SFSD was established by the Sawiris family in 2001 to philanthropically support innovative solutions that target comprehensive and sustainable development in Egypt. Over the last 25 years, SFSD has addressed the most pressing issues facing marginalized Egyptians, such as poverty, unemployment, and limited access to quality education, by funding the delivery of developmental programs in partnership with government, private sectors as well as civil society, in 24 Egyptian governorates, with focus on the most remote villages and in-need communities.

Scope of Work

Sawiris Foundation for Social Development intends to launch an advertising campaign for the 22nd edition of the Sawiris Cultural Award. The campaign aims to raise awareness of the Award and encourage eligible writers, authors, playwrights, screenwriters, critics, translators, publishers, and creative talents across Egypt to apply.

The selected agency is requested to submit a media plan and financial proposal for the placement and management of advertisements across the following media outlets:

Digital News Platforms & Media Outlets (3days):

  • Al Masry Al Youm
  • Masrawy
  • Youm7
  • El Fasla ) to feature one post )
  • El Watan

Print Media:

  • Akhbar Al Adab (Back Page)
  • Al Akhbar (Half Page)
  • Al Ahram (Half Page)

Radio Stations
Radio Advertisement Specifications:

  • Ad Duration: 40 seconds
  • Campaign Duration: 2 weeks
  • Total Number of Slots: 20 spots per station

Suggested Radio Stations:

  • Radio 9090
  • Nogoum FM
  • Radio Masr
  • Al Sharq Al Awsat Radio
  • Al Shabab Wal Riyada Radio

Deliverables

The selected agency shall provide the following

  • A detailed media plan outlining the proposed placements, schedule, frequency, and duration.
  • A detailed financial proposal, including a cost breakdown by media outlet and channel.
  • The cost of radio advertisement production, including voice-over recording and studio production.
  • Estimated reach, impressions, and audience coverage for the proposed campaign.
  • A campaign implementation timeline.

Required Documentations

  • A technical proposal for the assignment, including a brief implementation plan outlining the proposed methodology, approaches, and timeline.
  • A detailed profile demonstrating relevant previous experience and completed assignments.
  • A copy of the Tax Card, Commercial Registration Certificate, and Value Added Tax (VAT) Registration Certificate.
  • A certificate of registration in the Electronic Invoicing System.
  • A notification confirming the application of the Advance Payment System (if applicable).

How to Apply

Interested companies shall submit a proposal via email to  sfsdprocurement@sawirisfoundation.org  with the subject line: “Advertising Campaign for the Launch of Sawiris Cultural Award – Edition 22”, no later than June 15, 2026, by the end of the
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